All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. Weve bottled it just for you.

This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol* that gives your skin a dual-collagen boost to restore years of collagen loss.

The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, youll experience a firming and tightening effect that helps give your facial contours a more defined look**.

30ml

You can now buy a serum refill tube for this serum! Its budget-friendly and planet-friendly.

Why youll love it:
This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
Youll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
Helps boost your skins own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
**Based on a consumer study with 132 participants

***Based on a cell bio claim

Whats in:
Protinol Technology to boost collagen and strengthen your skins surface; and biopolymers for a lifted effect.

Whats out:
Thinking a facelift is the only way to firm, smooth and define your contours.

How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams – so get all three for the best age-defying results.

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until its fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.