This unique gel formula, which is not sticky, provides instant hydration to the lips upon application and then transforms into a stain that gives a soft, bitten look. Additionally, it has a gentle tingle plumping effect, and it is both non-sticky and long-lasting. It applies like a lip oil but dries like a tint. The formula also contains Jojoba Oil, Sunflower Oil, and Vitamin E, which help to hydrate and soften the lips.