Xceptional. Xtraordinary. Xclusive.

Celebrating a decade of fearless beauty, our cult-favourite Matte As Hell Crayon Lipstick returns. We’re turning 10 and so is our first ever launch. The boldest lips. The fiercest formula. Now in a limited anniversary edition. Expect the same rich pigment, smooth glide and transfer-resistant matte finish that made it iconic, now wrapped in a celebratory twist.

Just like this cult classic that stood the test of time so have the women who inspired it. Each shade, named after a pop culture powerhouse, who owned every room they walked into and left a mark on generations. Like these icons, our shades made history, turning everyday lip looks into bold statements.

Benefits
– Weightless
– Water-resistant formula
– Creamy matte
– High colour pay off