All you need to know:
Into the brilliantly shiny, supremely creamy, incredibly longwearing vinyl effect thats also extremely hydrating? (Seriously, who isnt?!) Say hi to Power Stay 16-Hour Creamy Vinyl Liquid Lip Colour.

With Colour Lock Technology – this life-proof, longwear liquid lipstick is serving up high shine, high impact, full coverage vinyl colour that stays locked on your lips for 16 hours*.

The best bits? It sets quickly; keeps your lips hydrated for 16 hours**(weve proved it #JustSaying); and wont smudge, transfer or fade, so when the day goes by, your vibrant shine stays.

Get ready to radiate because this make-up bag must-have is bringing the confidence with its brilliant colour and hydration.

Why youll love it:
Stays put: Creamy, waterproof, brilliant vinyl colour stays locked and looking freshly-applied for 16 hours*.
Stays brilliant: Dont just take us at our word. 8/10 who tried it said it has a luxurious finish on their lips*.
Stays comfortable: Enriched with jojoba, olive and pomegranate oils. It also feels lightweight and keeps lips moisturised for 16 hours**.

Whats in:
Dancing to the vinyl beat for 16 hours* straight.

Whats out:
Liquid lipsticks that fail to keep up with your day.

How to use it:
Swipe it as is: Shelve your lip liner because this long-lasting liquid lipstick is serving crisp definition and a sculpted look, thanks to its precision applicator. Dont forget to let it set.
Play to your own tune: Grab a few lipstick shades (every make-up kit demands a host of hues, okay) and try out an ombr look.
Remove with ease: Wondering how to remove such a long-lasting liquid lipstick? Just soak a cotton pad with an oil-based makeup remover and wipe it off with ease.

*Based on a consumer study with 120 participants
**Based on Clinical Efficacy Study”